I'm the translator between your vision and the technical work.
For over a decade, I've sat between visionary founders and the people building the technology. Long enough to get fluent in three languages most people think you have to pick from: Geek, Woo, and CEO. You don't have to pick. That's the whole point.
Here's what I watched happen, over and over, for years. A founder has a vision so clear they can taste it. They hand it to the technical team. And somewhere between the idea and the build, the thing that made it special quietly disappears. Not because anyone failed. Because nobody in the room spoke both languages at once.
The CEO room.
Strategy, ROI, the number that has to move. I learned to care about whether a thing makes money, not just whether it’s clever.
The Geek room.
Code, architecture, AI systems that actually ship. I learned to build the thing, not just point at where it should go.
The Woo room.
Intuition, energy, what makes a person come alive. I learned that the soul of the work is the part worth protecting.
Most people get fluent in one of these rooms and call it a career. A few get two and feel like a translator between their own departments. I kept walking between all three until I stopped hearing three languages. I started hearing one.
The founders I admired most were never picking a lane. They were synthesizing.
The best technology isn't soulless. It's an extension of the gift behind it. The best strategy isn't cold. It's rooted in what makes people come alive. The best intuition isn't woo. It's pattern recognition running faster than you can explain.
Treat those as three separate skills and you spend your whole career trading one for another. Get technical, lose the human. Stay human, stay stuck. Chase the number, gut the soul out of the work.
I never accepted that trade. The technical and the human were never opposites. The gap between them was just a translation problem nobody had bothered to solve.
I speak Geek, Woo, and CEO, so you don't have to choose.
That's the job. You bring the vision and the soul of your work. I make sure it survives the trip into software. You own it forever.
Right now, while you're reading this, I have five agents building.
I don't talk about AI from the cheap seats. I build with it every day. As I write this, there are five agents running and writing code on a project of mine. There's a decent chance they ship something before this sentence is finished. That's the velocity I'm bringing to your business: things out the door in a week that used to take ninety days.
The SPORT framework, taught live
Skills, Processes, Orchestration, Roles, Tools. It’s my method for building a business with AI agents instead of a pile of tools. I teach it on calls and watch people adopt it on the spot.
Coach in Your Pocket, in build
I’m building the first beta now: a coach’s full method as an app in their client’s pocket, with voice call and response and daily check-ins. The reaction I keep getting on calls is “I’ve never seen anyone do that.” It’s early, and it’s real.
Real software, already delivered
Scaling CFO is a custom software project I built and shipped. Not a slide, not a prototype. A product in the world. When I say I build, I mean there’s running code with my fingerprints on it.
A decade in translation
Ten-plus years bridging visionary founders and the technical build. That’s where the three languages came from. You don’t get this by reading about AI. You get it by sitting in the middle of the work, every day, for years.
I advise and back AI and software startups in the coaching and service space.
Three rules I don't break.
Amplify, don’t complicate.
If it adds friction, it doesn’t ship. I don’t hand you another dashboard to babysit. The repeatable work, the part of your week you spend re-recording the same lesson and re-answering the same five questions, runs on AI. The hours that frees up go back to the work only you can do.
You own it forever.
I’m not building you a dependency on me. I’m building you an asset. Your method, folded into software that’s yours: no monthly hostage situation, no platform that owns your customers. You bring the vision, we build it together, you keep it.
AI-native, human-centered.
I live in the tools every day, but I measure the build by what it does for a person, not by how clever the stack is. The software runs the machinery underneath. You stay the coach of the AI, not its implementer. The editor, not the writer. The check it passes is simple: did a client feel more seen, or less? AI protects the connection they came for. It never replaces it.
Let's see what we can build together.
Bring me the vision and the parts you've been told are impossible to ship. I'll bring the three languages and the agents. We'll figure out exactly how AI works in your business, and what it would take to turn your method into something you own.