I've spent a decade in the gap between the vision and the build.
I've stood between founders with a vision and the people building it long enough to get fluent in three languages most rooms make you choose between: Geek, Woo, and CEO. Now I build the same bridge out of AI. An AI chief of staff that knows how your business runs, with an agent team behind it.
Here's what I watched happen, over and over, for years. A founder has a vision so clear they can taste it. They hand it to a technical team. Somewhere between the idea and the build, the thing that made it worth building quietly goes missing. Nobody failed. Everyone in that room spoke exactly one language.
The Geek room.
Code, architecture, AI systems that ship. Years in this room taught me to build the thing myself, which is why nobody can sell me a timeline.
The Woo room.
Intuition, energy, what makes a person come alive. This room taught me that the soul of the work is the part worth protecting, and it's the first thing a careless build strips out.
The CEO room.
Strategy, ROI, the number that has to move. This room taught me to ask whether a thing makes money, and to keep asking after everyone in the room has fallen in love with it.
Most people get fluent in one room and call it a career. A few get two and spend their days translating between their own departments. I kept walking between all three until the three languages started sounding like one.
The people I learned the most from refused the trade.
Good technology carries the gift behind it. Good strategy starts from what makes people come alive. And most of what gets called intuition is pattern recognition running faster than anyone can explain it.
Treat those as three separate skills and you spend a career trading one for another. Go technical and the human thins out. Stay human and you stay stuck. Chase the number and you hollow out the thing people came to you for.
So I kept all three. The technical and the human were always the same problem seen from two sides, and the gap between them was a translation job nobody in the room had ever been paid to do.
I speak Geek, Woo, and CEO, so nothing gets lost on the way in.
That's the job now. You bring the method and the standards. I build the system that holds them, so your expertise reaches past the hours you personally have, and it still sounds like you on the way out.
Five agents were building while I wrote this.
I build with this every day, and that's the only reason I'll make claims about it. One day in June I ran twelve streams of work across four main projects. My business, my projects, my agents. The human estimate on that work came to 450 hours, about eleven weeks. It landed in a single day.
The SPORT framework, taught live.
Skills, Processes, Orchestration, Roles, Tools. It's how I build a business around a team of agents, and I teach it on calls. People start using it before the call is over.
Custom software, in live demos.
I built a product for a client's business and it's in front of real advisory firms right now. It goes public on their timeline, and it gets its name on this page the day it does.
Coach in Your Pocket, in build.
A coach's whole method as an app in their client's pocket, with voice call and response and daily check-ins. It's being built at StormForge Ventures and I'm in that build. The reaction I keep getting on calls is “I've never seen anyone do that.”
A decade in translation.
Ten-plus years between visionary founders and the technical build. That's where the three languages came from. You get this by sitting in the middle of the work for years.
I advise AI and software startups in the coaching and service space. Everything on this page is either running or in build, and I'll tell you which one when you ask.
Three rules that hold.
Amplify, don't complicate.
The repeatable part of your week runs on AI, and the hours it frees go back to the work only you can do. If a build adds a step to your week, it goes back to the bench.
You own what's yours.
Your data, your content, your business logic, your roadmap, and the agents built for you. You also end up able to spin up your own agents, so changing what's running stays your call to make.
The human stays the main thing.
I live in these tools daily and I still measure a build by what it did for a person. You stay the coach of the AI. The check is simple: did a client feel more seen, or less? AI protects connection. It doesn't replace it.
Bring the method. I'll bring the agents.
One working call. We look at how the business runs today, what AI could be running in it, and which moves come first. You leave with the plan.